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Recently, the "Daily Economic Ne cheap jordans online ws" reporter learned that, Reebok plans before April 2014, in India opened 100 fitness concept store. industry pointed out that, in order to revive the brand, Reebok is being repositioned, compared with the weak sports industry, the market potential in the field of fitness even more impressive, but Reebok in the Chinese market has become a niche brand, the lack of distinctive products the difference between the brand personality, brand image urgent remodeling. India to open 100 fitness concept store It is reported that Reebok plans in April 2014 before India opened 100 Fitness concept stores, of which 50 will be newly opened stores, in addition to 50 stores converted to show his new look. Reebok traditional stores can not be consider Cheap air jordans for sale ed alone attract more customers, it was decided to modify some of the stores into fitness concept store, while some of the newly opened similar stores. According to the plan, in addition to providing a range of sporting goods beyond, Reebok will also work with local health club, sports events together to provide sports consulting, information to consumers and increase consumer engagement through interactive sports enthusiasm. The reason for the re-positioning of the brand, Adidas said that to cover the global sporting goods market, we must have more than one brand of a joint initiative, Adidas will mainly football and basketball, Reebok is positioned as a fitness and fashion. "Daily Economic News" reporter learned that, after, Reebok cheap jordan shoes for men has been carried out in cooperation with the CrossFit gym in the United States market, and will cooperate in June of Reebok CrossFitMeWellness gym introduced Shanghai. Reebok and CrossFit gym cooperation shop of sportswear and shoes with CrossFit guests as the main target, all goods Reebok CrossFit fitness classes specially designed for the sports series, combining retail and gym makes the clerk and customers often together exercise and competition, closer relationships with customers, help sales. In addition to reshape the brand positioning, female consumers has become the focus of attention Reebok. (India), CEO of Adidas EricHaskell said female consumers increasingly pay attention to exercise, its sporting goods purchases increased ra cheap jordans for sale pidly, so the industry has set his sights on female consumers. Currently, Reebok's sales for female consumers less than 30% of total sales, Reebok plans to enhance the sales of female customers to 40% of total sales. Reebok Chinese market positioning to be seen who has the world's third-largest sports brand Reebok was acquired by Adidas in 2005, followed by Adidas's sales in the United States immediately doubled over Reebok basketball and baseball business also makes Adidas fame in the United States . But then Reebok's market performance had slipped, lost contracts the National Football League, also failed to obtain the cooperation of the American Hockey League. Key Road Sports Consulting Ltd. founder Zhang to the "Daily Economic News" reporter, said Reebok fortune and fitness market is relevant in the United States, but after the acquisition by Adidas, as many professional sports sponsor, Rui Step gradually blurred personality, which also makes its brand gradually decline. The fourth quarter of last year, Reebok in the United States and Latin America weak market performance, sales fell 12 percent, the brand impairment 265 million euros, resulting in the company's Q4 operating loss of more than 239 million euros. "Adidas acquisition of Reebok not been included as core flagship brand promotion, Reebok underperforming business conditions are expected." Investment Advisor in the retail industry researcher Du Yanhong representation. until the second quarter of this year, Reebok realized losses of 355 million euros to complete sales, an increase of nearly 11%. In the third quarter results of the latest data, the sales of Adidas, Reebok business grew by 5%. "Now is probably Reebok return." Zhang noted that in the rescue of the Adidas brand, "sports brand market segments in developing countries gradually to develop and mature, but also means in this process, the product of professional and brand segmentation of consumers will have a stronger influence. "He said that if the market can not become ruler, then at least do market segment leader, would be difficult to survive. Du Yanhong said that does not necessarily help to reposition its Reebok achieve a breakthrough, but to the fitness area of ??development is the initiative to change the company logo, the difference, or can help open up a new world of Reebok. It is worth noting that, in the Chinese market, Reebok has become a niche brand, the lack of product differentiation and distinctive brand personality, is facing the problem of rebranding. So, fitness is a direction which will reshape the Chinese market? In this regard Zhang said the Chinese market itself is also Adidas push women's fitness, will or will face right-hand man Bo each question, so the future will not put Reebok practice in India to the Chinese market, it remains to be seen. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: shoes famous network & nbsp; global fashion brand network.)