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In a certain sense, in the subway is still a pioneering brand communication stage, that is, can really learn from the color or sensation not many cases. If there is no innovation in the subway advertising, which is equivalent to put up billboards on the ground into the subway, like the old medicine bottles renewal. & nbsp; & nbsp; & nbsp; Although there is not much the city subway opened, but most of these cities are China's most economically developed cities, the consumer capacity, and other well-known sports brand Nike target population coincide. This is why it is so popular reason Nike subway advertising. The most fundamental reason is that the Nike brand continuous innovation and business acumen. By 2010, the country will have 15 underground urban construction and opening of rail transit, now Tianjin, Dalian, Shenyang, Hangzhou and other cities are sparing no effort to increase the intensity of subway construction. & nbsp; & nbsp; & nbsp; can guess, Nike high debug the water current subway advertising may be open for the future in major cities subway build a successful brand communications samples. & nbsp; & nbsp; & nbsp; focus Guangzhou Nike tunnel warfare & nbsp; & nbsp; & nbsp; from the Guangzhou subway ads appear on, Nike special attention to advertising on the subway, try to do various combinations of running programs. In 2005, Nike's subway advertising strategies to reach the superb state, its brand image gave people a fresh sense of Shenyi, strength to touch every nerve of the target population, so missed opportunities rivals Adidas "brand dissemination of tunnel warfare "in the eclipsed. & nbsp; & nbsp; & nbsp; In Guangzhou Metro, for example, worthy of note is the current subway forms of media into two broad categories: & nbsp; & nbsp; & nbsp; The first is the traditional media. & nbsp; & nbsp; & nbsp; include train advertising, 12 large light box, 4 small boxes, special-type light box (among the subway elevators Office), wall paintings, ladder license, licensing legislation, escalators paste, glass paste, gates paste. & nbsp; & nbsp; & nbsp; The second is the new media. & nbsp; & nbsp; & nbsp; includes 12 large light box + wall stickers combination, large light box + wall stickers combination ladder combination card + wall stickers, large light box window, special type of licensing , special type ladder brand, affixed, vending machine stickers, physical model, display cabinets, gantry sets, column sets, theme stickers, as well as scientific and technological content of the highest tunnel film advertising. & nbsp; & nbsp; & nbsp; not only rich and varied forms, and a combination of flexible, comprehensive manner to stimulate the consumer's vision, a great all-pervasive momentum. Although the form of flexible metro media, due to its launch price is quite expensive, so we must pay attention to put a combination of media and creative to get the big effect of small investment purposes. Sports Center subway station is the core of the Nike brand communication base, the station belongs to the AA level the lot, put a large light box 12 would cost 24,000 yuan per month. Just put the cost so expensive sports center subway station, Nike launched its wave after wave of 2005, the brand from the ground offensive. & nbsp; & nbsp; & nbsp; select Nike Sports Center Subway Station Location Analysis: & nbsp; & nbsp; & nbsp; 1. The subway is located in the eastern side of the Tianhe Sports Center, centralized periphery such as Guangzhou CITIC Plaza numerous, Mayor Building, Fortune Plaza, Guangzhou International Trade Building, Goldlion Grade A office buildings and so on, is the CBD business district of Guangzhou. & nbsp; & nbsp; & nbsp; 2. adjacent distribution center in South China's largest computer market, a large number of computer enthusiasts hang around here, and buy computers mostly pupils and students, consistent with its target population. & nbsp; & nbsp; & nbsp; 3. the largest SUPER-MALL Guangzhou Grandview Plaza, just across the street. & nbsp; & nbsp; & nbsp; 4. most notably Guangzhou Tianhe Sports Center itself is a number of major sports events and music and art events are held. In case of large-scale events and concerts, fans will go hand in hand screen name from the Pearl River Delta cities. & Nbsp; & nbsp; & nbsp; & nbsp; The first wave: Using combination, look & nbsp; & nbsp; & nbsp; Prior to Nike, a lot of brand advertising in the subway Either choose twelve prominent position large boxes, or run into the rich and powerful clients breath to ten pieces separate large light box advertising buy them altogether. Nike has wisely chosen a large light box + wall stickers combination, not only to save almost half of the running costs, but also in the subway hall formed a continuous 60 m long with a spectacular and advertising, so that all people can not be avoided by Metro . & nbsp; & nbsp; & nbsp; more worthy punctuate that Nike is not the content with a screen on top, but the ingenuity to create a dynamic screen ??? as a combination of different content (pictures inside Ronaldo has the size), with the move of the crowd, feel the screen is also movement. As the Nike slogan spread justdoit! & nbsp; & nbsp; & nbsp; the second wave: creative first, endless aftertaste & nbsp; & nbsp; & nbsp; accustomed to the big action Nike also chose 60 meters grow box + wall stickers combination, but this time Nike unexpected uses a bold idea. Initially you only see the shadow of a pair of shoes very sense of speed, go forward 30 meters, screen or repeated shadow shoes, the picture is very light and there is no brand information. 60 meters until you come to a place you just found out that a pair of Nike shoes rapidly across the traces. & nbsp; & nbsp; & nbsp; so bold approach, perhaps only dare to international brands such as Nike, have this courage. Obviously, this ad or not to be seen, after seeing and will certainly long remember. & nbsp; & nbsp; & nbsp; The Third Wave: the ground, barefoot newborn & nbsp; & nbsp; & nbsp; strong when Nike introduced a new product, resorted to the concept of "barefoot new". On the one hand is the pretext of pupils and students enrolled in September time to play the "new" edge ball; the other is the mind, because light, because your feet seamless, so just like a barefoot-like feel, so a new life . & nbsp; & nbsp; & nbsp; In order to interpret the concept to the peak of Nike passage in the subway actually laying a long carpet of advertising, there is one step above, and "barefoot new" simply a perfect match. This immersive feeling, people once again impressed by the spirit of the Nike brand. & nbsp; & nbsp; & nbsp; The fourth wave: more than implicitly, to retreat & nbsp; & nbsp; & nbsp; after three waves of heat waves, Nike and more to seek new breakthroughs . On Sports Center Sports Center subway station east gate leading to the exit of stone steps, the ladder at each level the gap is covered by the Nike poster. Although Nike does not advertise in the ladder between the first, but it will draw a whole posted ladder between two dozen class still few in number. Fascinating is that you have a little distance in order to see the contents of the entire screen advertising, so many young people are curious to stop watching, along ladder going up, almost out of the subway, you made find Nike LOGO. Quite beyond the pale in hunting, must come to no effort feeling suddenly see the light. & nbsp; & nbsp; & nbsp; exaggerated suspense-style graphics and lead rope for the Nike brand continuously inject fresh vitality!